Welcome to HOED Research and HOED Mystery Shopping.
HOED is a family owned business having commenced trading some 28 years ago with a reputation in New Zealand and Australia, for providing Market Research and Staff Engagement services. We started out as a pure play Mystery Shopping company, however as our customer base grew and our field teams developed in numbers and expertise, we saw the need for competitively priced insights, delivered regularly, and now provide services such as:
We now have a National field team made up of several thousand Evaluators, Surveyors, Auditors, Mystery Shoppers’, and Price Checkers, covering all major demographics and operating across multiple industries. We work with hundreds of well-known clients, from local start-ups to international super giants and have a great association with some of the world’s biggest Research companies, regularly completing projects in NZ on their behalf. However, at the end of the day we are still very much a Kiwi based company, passionate about delivering actionable insights for our customers.