Rose Lynn Fashions (RLF NZ) is an Auckland-based fashion and lifestyle business serving matured members of the New Zealand community, primarily aged 65+, across both women and men. We operate as a travelling retail business, taking our products directly to communities throughout New Zealand, with a strong customer base within retirement villages.
Our focus is on providing comfortable, practical, affordable and age-appropriate clothing and accessories that meet the everyday needs of mature customers. We operate from our Auckland warehouse and bring a convenient, personalised shopping experience directly to our customers and their communities.